PPC: Pay Per Click

Rank 1st is an inbound marketing group that specializes in search engine optimization. When your website is more visible within major search engines, it becomes a far more likely destination for potential customers seeking the services you provide.

But while generating leads through organic search is a tremendously beneficial and cost-effective way to grow your business, Rank 1st understands that SEO is not the sole avenue to online expansion. Paid advertising is another powerful tool that can be implemented to further increase the value of your online brand.

Paying to augment your online presence with pay-per-click (PPC) campaigns draws attention to your website in areas not always inhabited by organic search results. Both on social platforms and as sponsored search results in Google, Bing and Yahoo, a well-placed, well-designed landing page can be an effective way to obtain leads and generate conversions.

Our Approach to PPC

Rank 1st oversees PPC campaigns. We possess extensive experience running successful initiatives across numerous industries and platforms, and apply our expertise to further raise the online profile of our clients.

Whether created to increase local interest, augment an already powerful SEO presence or make inroads to new social platforms, Rank 1st possesses a strong track-record of developing efficient, profitable strategies.

Our Methods

We delve deep into the data to locate the audiences most receptive to your services and from there, determine how to acquire new leads as efficiently as possible. Whether it’s launching local paid search initiatives or appealing to deftly targeted groups on Facebook, Rank 1st is capable of piloting your campaigns to a profitable destination. From budgeting to keyword research to landing page optimization, Rank 1st takes a characteristically in-depth approach to driving paid traffic to your site.

We focus on:

  • Targeting profitable keywords
  • Showing your ad to optimized demographics
  • Maximizing bid efficiency
  • Optimizing on-page elements to boost conversions

By considering your campaign from a multitude of angles, Rank 1st ensures that your ads are visually appealing, appear to a receptive audience and run with financial efficiency.

Our Results

Rank 1st strives to create dependable and predictable PPC campaigns that produce an immediate influx in revenue, and function as a stabilizing presence over the long term. Our guidance dispels the risk and intimidation from one of the internet’s most underutilized sources of lead generation and profit.

Our campaigns have a successful history of:

  • Increasing web traffic
  • Boosting conversion
  • Improving conversion rate
  • Generating sales cost-efficiently

Let us develop a customized PPC campaign that will help your website grow into a more profitable vehicle for your business. Contact us to get started.