But while generating leads through organic search is a tremendously beneficial and cost-effective way to grow your business, Rank 1st understands that SEO is not the sole avenue to online expansion. Paid advertising is another powerful tool that can be implemented to further increase the value of your online brand.
Paying to augment your online presence with pay-per-click (PPC) campaigns draws attention to your website in areas not always inhabited by organic search results. Both on social platforms and as sponsored search results in Google, Bing and Yahoo, a well-placed, well-designed landing page can be an effective way to obtain leads and generate conversions.