LowestRates.ca (lowestrates.ca) is a Toronto-based business, established in 2012. Through its website, LowestRates.ca offers a free independent comparison service for a multitude of financial queries. From mortgages to auto insurance to credit cards, the site allows visitors to instantly compare rates offered by Canada’s most trusted financial institutions.
The mission of LowestRates.ca is to simplify the process involved in making important financial decisions, and ultimately, to help people save money.
The Initiation of Growth
By 2013, LowestRates.ca had grown in many ways. It had developed a positive reputation and perfected the services it offers. But LowestRates.ca was struggling to expand its reach through traditional paid advertisements, and the company was being limited by the number of visitors its website attracted each month.
Increase in gross sales
Increase in web-traffic