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Whether you were aware of it at the time or not, you've probably engaged with quite a few Accelerated Mobile Pages (AMP) on your phone. Over a relatively short period of time, they've become...

When I tell people that I work for a company that provides Search Engine Optimization services, it often elicits a predictable reaction. They'll immediately nod as if they're fully aware of...

Online marketing is a numbers game. There are so many tracking tools, so many metrics, that it sometimes all feels mathematical. You want to achieve this rank, increase your click-through rate by...

Link building is one of the pillars of SEO. Without it, there would be one less vital signal being picked up by search engines to help them decide whose sites are worth ranking highly and whose aren...

It looks like we may have another contender for our our Google Algorithm Update Milestones series! Emphasis on the "may" though, because the details surrounding the latest update are still...

There are three major types of meta data that can accompany any online publication: meta title, meta description and meta keywords. We've talked a bit about meta titles before, noting that...

As the previous installments of this series have (hopefully) demonstrated, Google's ranking algorithm has come a long way. From Florida to Penguin and everything in between, it's been on a...

Aaaaand weeee're baaaaack!In the previous installment of this series, we looked at some of the earliest noteworthy updates to the Google ranking algorithm. Interestingly, the window of years that...

Have you ever tried to acquire leads through an email outreach initiative? It’s an easy way to quickly contact a large number of targeted individuals, and is inexpensive compared to many...