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Sped up movement By Max April 6, 2017

Lingo Explanation: Accelerated Mobile Pages

Whether you were aware of it at the time or not, you've probably engaged with quite a few Accelerated Mobile Pages (AMP) on your phone. Over a relatively short period of time, they've become...
Metrics listed on a clipboard sheet By Max March 30, 2017

10 Metrics That Are Essential to Understanding SEO

When I tell people that I work for a company that provides Search Engine Optimization services, it often elicits a predictable reaction. They'll immediately nod as if they're fully aware of...
A group of people staring at a barcode and numbers on a wall. By Craig March 24, 2017

Remember the User Behind the Numbers

Online marketing is a numbers game. There are so many tracking tools, so many metrics, that it sometimes all feels mathematical. You want to achieve this rank, increase your click-through rate by...
An agreement taking place between businessmen By Max March 22, 2017

What is Outreach Link Building?

Link building is one of the pillars of SEO. Without it, there would be one less vital signal being picked up by search engines to help them decide whose sites are worth ranking highly and whose aren...
Lettering of the name Fred By Max March 17, 2017

What We Know About Google's "Fred" Update So Far

It looks like we may have another contender for our our Google Algorithm Update Milestones series! Emphasis on the "may" though, because the details surrounding the latest update are still...
A broken down old car By Craig March 17, 2017

Do Meta Keywords Help SEO?

There are three major types of meta data that can accompany any online publication: meta title, meta description and meta keywords. We've talked a bit about meta titles before, noting that...
Over a blurry backdrop of greenery, a feet hummingbird flies By Max March 9, 2017

Google Algorithm Update Milestones: Part III

As the previous installments of this series have (hopefully) demonstrated, Google's ranking algorithm has come a long way. From Florida to Penguin and everything in between, it's been on a...
This is an algorithm update By Max March 6, 2017

Google Algorithm Update Milestones: Part II

Aaaaand weeee're baaaaack!In the previous installment of this series, we looked at some of the earliest noteworthy updates to the Google ranking algorithm. Interestingly, the window of years that...
A screenshot of an email account, focused on "Inbox (6)" By Craig March 3, 2017

8 Tips for Writing Email Outreach Subject Lines

Have you ever tried to acquire leads through an email outreach initiative? It’s an easy way to quickly contact a large number of targeted individuals, and is inexpensive compared to many...


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