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Woman holds a movie camera By Max June 26, 2017

SEO: The Movie is an Informative, Authentic Documentary Worth Searching For

The most natural way for people to perceive of search engine optimization (SEO) is as an objective. Just as athletes and actresses can achieve for 'peak performance,' SEO inherently suggests...
Search bubble above a woman's face By Max June 15, 2017

Learning the Basics of Bing and Yahoo

In the world of search engines, it's easy to overlook the little guys. Google occupies such a monolithic spot atop the rankings that most people consider 'Googling' to be more or less...
A man choosing between on and off By Max June 6, 2017

Distinguishing Between On-Page and Off-Page SEO

Search Engine Optimization (SEO) encompasses a wide variety of methods and techniques, but ultimately, it can be distilled into two basic categories: on-page and off-page SEO.These are the pillars of...
Webmaster makes simple SEO changes from her laptop By Max May 8, 2017

10 Simplest Things You Can Do to Improve SEO

Carrying out SEO at the highest level will require a fair amount of technical know-how. It is a job that demands a healthy combination of coding savvy and general computer science acuity. That's...
Shopping online while still being in a physical store By Max May 3, 2017

The Retail Decline is Highlighting the Importance of Digital Marketing

It's no secret that retail is in a bad place right now. The decline of location-based shopping has gotten a hefty dose of media coverage, most of it (justifiably) pessimistic. "Is American...
Woman running her small business, a coffee shop By Max April 26, 2017

Why SEO is Great For Small Businesses

It's 2017. Everyone who's anyone in the world of business has cultivated some sort of online presence (okay, maybe not that legendary neighbourhood butcher/florist/hairdresser/etc. who's...
A diagram outlining the linking structure of a website. By Craig April 21, 2017

It’s What’s on the Inside That Counts: The Value of Internal Linking

Link-building is oft classified as one of the most important aspects of SEO. Consistent targets from smallish sites can buoy a domain in a big way, local links can be huge for local search and...
Making the leap By Max April 19, 2017

Making the Leap From Generating Traffic to Generating Leads

Generating web traffic is great. In fact, for a lot of businesses, it's essential. But traffic alone won't represent the difference between success and failure. What will determine that...
Content is king By Max April 18, 2017

Why Content is Key for Your Business

It's understandable that a business owner might hear about the idea of content marketing and get a little bit cynical."How the heck are these blog posts and podcasts and whosit-whatsits...