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The Colour of Your Landing Page Matters More Than You Think
Designing a landing page can be an intensive exercise. The entire premise of the page is to convince a reader to accept a call to action, while using the limited resources.A landing page is, by...
How to Create a Good Call to Action Button
A call to action is a marketing term that describes the part of the ad, usually text, that attempts to persuade a reader to complete an action. This action is usually a purchase or registration,...
3 Common Mistakes for PPC Landing Pages
We’ve written before about what makes a successful pay per click (PPC) landing page. Today we are going to look at the core elements of unsuccessful pages, and assess the mistakes that lead to...
The 5 Most Common AdWords Violations
Google is the centre of the Internet. It’s most people’s go-to source for seeking out just about any type of information. While this is a fantastic reputation to have, it’s also a...
PPC Metrics: Conversion Rate
My first experience with conversion rate was in retail. It was something that the managers at the large bookstore I worked at focused on all the time. Our conversion rate reflected the percentage of...
10 Elements of a Successful Landing Page
Creating a landing page is simple, though not always easy. A lot of planning and research is required to make a 150-word page speak loudly. Knowing how to present your page and how to...
PPC: A Conceptual Overview
PPC is an acronym that stands for "Pay Per Click." It refers to a method of online advertising in which the cost of a marketing campaign depends upon the number of people that engage with...