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How Twitter's expansion to 280 characters can benefit marketers

"O brave new world, That has such tweets in it!" - MeYou may have heard that Twitter recently expanded its character limit to 280. In case that melodramatic epigraph wasn't enough of an indicator, this is a pretty big deal.For better or for worse, the 140-character cap came to largely define the Twitter medium. Sure, the social media service also introduced hashtags,... >