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June 2017

  • Woman holds a movie camera

    SEO: The Movie is an Informative, Authentic Documentary Worth Searching For

    The most natural way for people to perceive of search engine optimization (SEO) is as an objective. Just as athletes and actresses can achieve for 'peak performance,' SEO inherently suggests an attainment of perfection.What gets lost in that sort of definition is the level to which SEO as a concept goes beyond metrics and results. Because as much as SEO is an expression of technical... >

  • Search bubble above a woman's face

    Learning the Basics of Bing and Yahoo

    In the world of search engines, it's easy to overlook the little guys. Google occupies such a monolithic spot atop the rankings that most people consider 'Googling' to be more or less synonymous with a query of any kind. Put simply, it has entered the Kleenex/Band-Aid/Coke zone of brand-product interchangeability.But we, as SEO professionals, would be remiss if we didn't... >

  • A man choosing between on and off

    Distinguishing Between On-Page and Off-Page SEO

    Search Engine Optimization (SEO) encompasses a wide variety of methods and techniques, but ultimately, it can be distilled into two basic categories: on-page and off-page SEO.These are the pillars of the trade. Much like how a sports team must excel, to some degree, at both offense and defense in order to win, SEO professionals must tend to both on- and off-page matters if they want to succeed.It... >