SmartCoverage (smartcoverage.ca) is an online insurance broker that serves clients in Ontario, Alberta and Quebec. The company maintains partnerships with some of the top insurance providers in Canada, allowing them to offer competitive home, auto and travel insurance quotes. In addition to providing quotes, the website shares information about various insurance related matters, and offers advice for filing claims.
The Initiation of Growth
Because its services are primarily rendered online, it is important for SmartCoverage to have a strong presence in Google search results. So to bolster performance, SmartCoverage partnered with Rank 1st in the spring of 2017. At that time, the website was generating a modest flow of traffic from branded search terms, but was coming up short for the queries that produce the most revenue for brokers.
In working together, Rank 1st and SmartCoverage determined the SEO strategy should not only focus on increasing traffic, but target users predisposed to engaging with the website’s services. To meet these objectives, Rank 1st audited the website and conducted in depth keyword research.
Increase to organic traffic in six months
Increase to monthly conversions
Landing pages generating organic traffic