Insurance Hunter (insurancehunter.ca) is an insurance rates comparison website that offers visitors quotes for auto, home and travel insurance. It uses proprietary tools to find the best rates for each type of coverage so users get what they need at the lowest available cost. The site also includes a blog that provides information about insurance and personal finance to help educate visitors, and to show them how to save money beyond comparing insurance policies.
The Initiation of Growth
By late 2016, Insurance Hunter had established itself as a player in the online brokerage industry. The company’s website was winning the search for branded terms and was displaying on the second and third pages for some related industry keywords.
But while these early successes had made insurancehunter.ca a profitable asset to the business, growth had begun to stagnate. Revenue generating landing pages were struggling to advance up the rankings ladder, and the site’s blog section was garnering limited attention.
In order to turn its website from valuable to invaluable, Insurance Hunter enlisted the guidance of Rank 1st. Together, the partners formulated a new approach to search traffic that focused on bolstering overall site authority and targeting peripheral keywords that offered conversion potential without facing the highest level of competition.
Increase to organic traffic
High-traffic landing pages
Increase in web-traffic