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The word "search" underneath a magnifying glassBy Max March 1, 2017

Google Algorithm Update Milestones: Part I

And you may find yourself 
Living in a shotgun shack
And you may find yourself 
In another part of the world
And you may find yourself 
Behind the wheel of a...
A small plant growing from a jar with coins instead of soil.By Craig February 24, 2017

Is Organic Traffic Free Traffic?

There are numerous ways for a visitor to arrive at your website. They might type the URL of your domain into their browser. You might share a link on social media for them to click. Or maybe you...
Targeting a keywordBy Max February 16, 2017

How Targeting Keywords Effectively Has Changed

Let's get this out of the way now: anyone who tells you that keywords don't matter in 2017 is flat-out wrong.Are keywords viewed differently than they were 10 years ago? Yes. Is it harder to...
A red lollipop.By Craig February 3, 2017

6 Ways to Generate Leads with a New Website

The purpose of almost every professional website is to make money. Not all websites go about this objective in the same way, but whether selling something, offering advice or displaying advertising...
Structured data visualized as an electronic flow chartBy Max February 1, 2017

Lingo Explanation: Structured Data

If you don't know exactly what structured data means, then there's a good chance that you at least know what it looks like. It can be seen here.Here.And here.Can you see the pattern emerging?...
An explosion of vibrant colours against a black background.By Craig January 27, 2017

The Colour of Your Landing Page Matters More Than You Think

Designing a landing page can be an intensive exercise. The entire premise of the page is to convince a reader to accept a call to action, while using the limited resources.A landing page is, by...
Flags of the world represented with digital connectionsBy Max January 25, 2017

SEO for Multilingual and Multiregional Sites

Jumping into multilingual and multiregional SEO doesn't always make for a landing that's easy to stick. It's an endeavour that features all of the same variables that one would encounter...
A button that reads, "CLICK HERE"By Craig January 20, 2017

How to Create a Good Call to Action Button

A call to action is a marketing term that describes the part of the ad, usually text, that attempts to persuade a reader to complete an action. This action is usually a purchase or registration,...
Woman searches on her phone at a cafeBy Max January 19, 2017

Mobile-First Websites: The New World of SEO

The mobile movementWhat do The Who and Google have in common? Well, aside from being staggeringly innovative and influential, they're both advocates of Going Mobile.Google is a trendsetter...

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