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An explosion of vibrant colours against a black background.By Craig January 27, 2017

The Colour of Your Landing Page Matters More Than You Think

Designing a landing page can be an intensive exercise. The entire premise of the page is to convince a reader to accept a call to action, while using the limited resources.A landing page is, by...
A button that reads, "CLICK HERE"By Craig January 20, 2017

How to Create a Good Call to Action Button

A call to action is a marketing term that describes the part of the ad, usually text, that attempts to persuade a reader to complete an action. This action is usually a purchase or registration,...
A pencil eraser flanked by mini pylons and construction workers removing a mistakeBy Craig December 20, 2016

3 Common Mistakes for PPC Landing Pages

We’ve written before about what makes a successful pay per click (PPC) landing page. Today we are going to look at the core elements of unsuccessful pages, and assess the mistakes that lead to...
The word AdWords among a bunch of 1's and 0'sBy Max December 1, 2016

The 5 Most Common AdWords Violations

Google is the centre of the Internet. It’s most people’s go-to source for seeking out just about any type of information. While this is a fantastic reputation to have, it’s also a...
Woman clicks on an advertisementBy Max November 14, 2016

PPC Metrics: Conversion Rate

My first experience with conversion rate was in retail. It was something that the managers at the large bookstore I worked at focused on all the time. Our conversion rate reflected the percentage of...
Air balloons floating in the skyBy Craig October 27, 2016

10 Elements of a Successful Landing Page

 Creating a landing page is simple, though not always easy. A lot of planning and research is required to make a 150-word page speak loudly. Knowing how to present your page and how to...
A hand clicking a mouseBy Craig September 29, 2016

PPC: A Conceptual Overview

PPC is an acronym that stands for "Pay Per Click." It refers to a method of online advertising in which the cost of a marketing campaign depends upon the number of people that engage with...